Thursday, September 5, 2013

Don Norman: 3 ways good design makes you happy

From watching this video I was able to learn more about the effects of design on yourself and others. The main purpose of design is to make design fun, functional, and beautiful. This can help the design to spark emotion in a person from the product. When designing, another important aspect would be to be anxious or fearful when designing. When this is the case, the designer usually seems to think in a different way than normal causing more creativity to flow.
The three levels of design that make you happy are visceral, behavioral, and reflective. The visceral level of design is to focus on the beauty of design and the experience that is connected to that design. The behavioral way is a subconscious feeling of a sense of control. With this, the person using the product of design has an understanding of the product and has a connected emotion with it. The last level is reflective, and it is based on what is going on with the design and how it can affect someone or something.

These different levels of design that can initiate happiness can assist designers on focusing on the important aspects that people appreciate the most.

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